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It turns out that even medical doctors are subject to the whims of irrationality and the phenomena of behavioral economics.

This would come as no surprise to Nassim Taleb (whose next book I fear will not be very kind to the medical profession – http://www.fooledbyrandomness.com/notebook.htm), but is likely to be a bit disturbing to the rest of us who tend to be guilty of assigning god-like status to our physicians.

If you ever wondered whether pharma companies are effective at influencing the behavior of doctors, please read the linked article below.

The Ethical Taint of Post-It Notes — and the Power of a Company Policy « Lead Good

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Nice little post here from the blog “Unbundling as a Pricing Strategy.”  It’s a good example of applying choice architecture and libertarian paternalism to everyday choices that cary with them much grander consequences.

“When people see a 5 cent charge per bag they are more than likely to bring their own bags than if there were given a credit for each bag.”

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